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龙港汇 “ 小店王 ” 打造电商领域吸金王

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发表于 2017-9-6 16:45:13 | 显示全部楼层 |阅读模式
  2017年8月22日,国家商务部与农业部正式联合发布(2017)第597号题为《商务部、农业部关于深化农商协作大力发展农产品电子商务的通知》的重要文件,文件指出要深入贯彻习近平总书记系列重要讲话精神和治国理政新理念新思想新战略,瞄准现代化农业主攻方向,以农业供给侧机构性改革委主线,顺应互联网和电子商务发展趋势,充分发挥商务、农业部门协作协同作用,以市场需求为导向,着力突破制约农产品电子商务发展的瓶颈和问题,加快建立线上线下融合、生产流通消费高效衔接的新型农产品供应链体系。
  2017年9月1日,在此文件发布后一周的时间里,(香港)龙港汇绿色食品集团有限公司即正式宣布:正式授权委托旗下子公司河北承德龙港汇绿色食品有限公司,全面接管河北省张家口市万全区130余家农村电子商务服务站,将其升级改造成为龙港汇绿色食品集团旗下的品牌店铺“小店王”,在此基础上,一年内完成河北省的40000家农村电子商务服务站的全面升级改造工作!这意味着,未来一年内,将有40000家新型农村电商实体“小店王”在河北省遍地开花,河北将率先步入中国农村电商全面爆发式增长时代!龙港汇在国家推动农业转型,带动农民脱贫增收,提升农民生活水平的战略部署中再次拔得头筹,成为行业标兵!
  龙港汇的每次重大产业布局规划都能恰到好处地紧跟上国家战略部署,这并非偶然,早在2015年11月国务院办公厅发出《关于促进农村电子商务加快发展的指导意见》(2015)第78号文件后,龙港汇总部就注意到我国农村网络零售迅猛的增长势头,帮助农村建立完善、可持续发展的商品流通体系,不仅能够帮助农村人口脱贫致富,提升农村人口生活品质,同时,还能够拉动内需,助力我国2020年建成小康社会,实现两个百年奋斗目标的中国梦!经过与地方政府前期的酝酿协调,公司总部后期的统筹策划,首批龙港汇品牌店铺“小店王”将于2017年9月正式落地张家口,这批“小店王”店铺将由龙港汇绿色食品集团公司在政府电子商务政策指导下以及其他相关政策支持下统一管理,统一门牌标识安装、店堂装修和商品布置,统一规范服务标准;强大的供应商体系使龙港汇以遍布全国的代理商掌握着遍布全国的农产品资源,能够源源不断地为实体“小店王”店铺供应绿色安全、质优价廉的农副产品;会员制的销售方式的订单式的销售模式加速了商品流通的便捷性与及时性,这种线上、线下、实体店铺、国际订单等相互联动的经营模式,使店铺具备了永续经营的市场生存能力。
  “小店王”连锁店项目的落地,能够极大程度地调动高校毕业生以及进城务工人员返乡自主创业的热情,为农村电子商务的发展培育大量的电商人才,有效地解决我国人才资源分布不均衡,欠发达地区经济发展相对滞后这一存在已久的社会问题;同时,“小店王”打造的生产流通消费高效衔接的农产品电商供应链体系,能够充分发挥“一村一品”,“一乡一业”计划的引导作用,在电商等市场需求的导向下,形成订单化农业生产模式,使当地农业生产规模化,标准化,提高小农生产的集约化水平,推动农产品深加工产业发展,吸引农民深入参与社会分工,享受全产业链增值收益。“小店王”项目是龙港汇运用自身的社会资源与管理优势,将社会公益事业与国家产业布局有机结合的又一次大胆探索与创新!这一开创性的新型农村商业模式将能够极大地帮助地方政府优化农业产业结构,健全农村电子商务服务体系,扩大电子商务在农村的应用,推进农业现代化进程,带动中国农村经济飞速发展。
  随着四万家“小店王”在燕赵大地的逐渐萌芽成长,不久的将来势必在全国形成以试点示范逐步向全面推进的新型农村电商发展浪潮,小企业,小销售,聚少成多,积小致巨,龙港汇“小店王”这一开创性的新型农村经济发展模式将再次验证“星星之火,可以燎原”这一伟大思想理论,打赢扶贫攻坚决定性一战,帮助农村人口脱贫致富,为2020年全面建成小康社会这一伟大蓝图添砖加瓦,书写下浓墨重彩的一笔!
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